Nutraceuticals are powders (or oils) derived from vitamins, minerals, and plants with unique therapeutic qualities. They help the human body in disease prevention and resistance.

India’s Position in the Nutraceuticals and Dietary Supplement Industry

India is the birthplace of Ayurveda and the notion of nutraceuticals. Statista estimates that the Indian nutraceutical business was valued at 260 billion Indian rupees in 2017. This is expected to rise to 650 billion rupees by 2022, reflecting the sector’s substantial growth potential.

The pandemic has been a driving force behind India’s phenomenal rise in the nutraceutical business. The COVID-19 crisis highlighted the significance of developing robust immunity through natural herbs and plants.

The Indian nutraceuticals market has risen exponentially since 2020, whether it be Ashwagandha or Herbal Kaadha for immunity boosting. Because of the pandemic, the middle class has been compelled to switch from pharmaceutical to nutraceutical and dietary supplements.

According to FSSAI, India’s nutraceutical market is positioned to be a worldwide leader, with a value of USD 4-5 billion. Forecasts also suggest that it will reach around USD 18 billion by 2025.

Following the advancements, the Indian supplements is worth USD 3924.44 million in 2020 and will grow to USD 10,198.57 million by 2026.

In India, the nutraceuticals sector focuses on functional foods, beverages, and dietary supplements. Breakfast cereals and fortified flour are functional foods, whereas functional beverages include sports drinks, fortified juices, and glucose.

The Rising Importance of Ensuring a Nutritious Diet

People in India’s hectic lifestyle frequently interferes with their balanced meal plans. The desire to continue living without health issues has pushed the Indian populace to an easy answer that nutraceuticals have to offer. There are various types of nutraceuticals available in the Indian nutraceuticals market.

The millennial generation is concerned about its body image and is well aware of the negative effects of prescribed medicines. On the other hand, Nutraceuticals offer side much appreciated answers to various lifestyle issues such as immune strengthening and so on.

Impediments to the Growth of Nutraceutical and Dietary Supplements Industry

Technology is also helping to drive expansion in the nutraceutical industry. Because of new technologies, assessing the patient’s issue and recommending customized subscription-based solutions is simple.

After identifying the development drivers of the nutraceutical sector, it is critical to comprehend the industry’s obstacles. The first and most serious concern is the deluge of uncertified and counterfeit nutraceutical products on the market.

It is generally wise to source your products from authentic and certified wholesale supplement suppliers.

FSSAI can address this by regulating the sector and ensuring that only FSSAI-approved goods are sold. Along with certification, the government and industry bodies must raise awareness about counterfeit items and methods to verify their authenticity.

The Way Forward

Given the situation, we may conclude that Indian nutraceuticals market is poised to expand at breakneck speed. It is believed that the Indian supplements will soon overtake the global market.

However, the future depends on the strict implementation of established guidelines to assist in dealing with obstacles and promoting nutraceuticals for a healthy lifestyle.

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Jeeva Organic is a leading global wholesale supplier of Nutraceuticals and Dietary Supplements.

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