Have you noticed a recent change in the purchasing behavior of people? These days, the ingredient section has a significant role in influencing purchasing decisions. Hence, it gets talking about popular raw skincare ingredients.
Today, the easy availability of information has added to the ease of information has made people aware of science. Rising interest in health care and the unmatchable quest for healthy living has got people engrossed in the ingredient section of the product.
The harsh environmental quality changes have made people selective about the product they use. Moreover, skin care is one of the most significant concerns of people in general.
Why is Skincare such a Significant Concern?
For ages, humans have been crazy about aesthetics. Moreover, healthy skin instills a great deal of confidence within, and you start feeling good about yourself. It also helps in delaying the aging signs and helps in overall wellness.
- Asia-Pacific is the largest market for skincare products, accounting for around 40% of the global market share in 2022.
- Facial care products, including moisturizers, cleansers, and serums, are the most critical product category within the skincare market, accounting for around 40% of the market share in 2022.
- The online sales channel is multiplying and is projected to be the fastest-growing sales channel for skincare products from 2023 to 2028 due to the increasing trend of online shopping and e-commerce.
- Some of the leading players in the skincare market include L’Oreal, Unilever, Estee Lauder, Johnson & Johnson, and Procter & Gamble.
Ingredients Becoming Buzzwords
The readily available information and scientific facts have contributed to consumers’ awareness. Here is a list of the popular raw skincare ingredients that leave a magical impact on the skin-
L-Ascorbic Acid: An l-Ascorbic Acid is a form of Vitamin C commonly used in skincare products. It is an antioxidant that might protect the skin from damage caused by free radicals, UV radiation, and pollution.
Hyaluronic Acid: Hyaluronic Acid is a molecule naturally found in our skin that helps maintain moisture levels. It is commonly used in skincare products for holding up to 1000 times its weight in water.
Niacinamide: Niacinamide, also known as Vitamin B3, is a water-soluble vitamin with many benefits for the skin. Hence, it might improve the skin’s barrier function.
Glycerin: Glycerin is a natural humectant that helps attract and retain skin moisture. It is commonly used in skincare products as a hydrating agent because it improves skin moisture content.
Salicylic Acid: Salicylic Acid is a beta-hydroxy acid (BHA) commonly used in skincare products for its exfoliating and acne-fighting properties.
The Way Forward!
Celebrated brands have started coming up with products focusing on a particular ingredient. Post-pandemic people are careful of their lifestyle. Moreover, people invest much time and money to get flawless skin. However, a significant part of the product’s final quality depends on the procurement strategies.